MEGASPORT TAKES OVER THE DISTRIBUTION OF UYN
The Italian brand UYN 'Unleash your Nature' will be marketed by the distributor Megasport in distributor Megasport in Spain and Portugal from winter 2022.
UYN, present in 27 countries, is a reference in high-performance garments with minimal environmental impact. Experts in biomaterials, UYN has severalproduct ranges such as underwear, skiing, outdoor, footwear, cycling, running and yoga.
In 2018, the Italian company Treré Innovation, a leader in technical textiles with more than 60 years of history, decided to create its own brand of high-performance garments, using its extensive knowledge of biomaterials and textile technology. This is how UYN 'Unleash Your Nature' is born.
World leaders in the use of biomaterials, their goal was clear: not to follow trends, but to create new standards based on sustainable materials and high-tech innovations. With this philosophy, they have succeeded in creating an extensive range of premium textile products products with 100% European manufacturing. Their underwear and footwear have won over Olympic skiers, cyclists and runners from all countries.
In its short history, UYN has a presence in more than 20 countries, as well as an innovative 3500m2 research centre called AREAS "Academy for Research and Engineering in Apparel and Sport". In 2021 alone, more than 1860 products have been developed in AREAS and have won more than 500 international awards for design, technology, quality, and functionality.
Megasport starts this winter 2022 its distribution for the entire Spanish and Portuguese market. With the distribution of UYN, Megasport is consolidating its position as one of the most powerful distributors in the Spanish market in the outdoor and ski segment.
Megasport's portfolio includes leading brands in the world of skiing and mountaineering such as Rossignol, Haglöfs, Black Diamond, Spyder, Peak Performance, Briko, Protest, Dynastar, Lange and Giro.